The thought machine was born.
It was one of those moments where it seemed like the only thing to do.
It didn’t matter if you were an actual human being or an algorithm, you had to go on Twitter, and there was a lot of stuff you could do with the hashtag #thoughtmachine.
I was already a part of that and thought about it.
And then, at the end of my second year of university, I was just like, ‘Wow, that was the beginning of this.’
I remember saying, ‘I could be writing this in a few years’ time, and people would be like, “How could you be writing a blog?”
I’m like, [laughs] I was like, that’s my story.
I don’t want to tell a story, so I’m going to try and tell it in the most realistic way possible.
I wanted to write about my journey through my hockey career.
Then, I realised that this wasn’t just about me.
It’s about every person who has ever been through a roller coaster.
And I realised, “Wow, I am just a small cog in this massive machine.
And that’s what I wanted for this blog.”
When I decided to go public with my story, I had to figure out what the next step was going to be.
It had to be something that I could talk about publicly.
So, what was the next logical step?
I just thought about this question for a while.
What would I write about?
How would I make it a topic of conversation?
So I said, “I have a bunch of thoughts and ideas about the game of hockey, and one of them is how I feel the sport should be played, and how we should think about it.”
And that was my idea of what the thought machine would be.
I’d write a blog post about my thoughts on how the game should be, what I thought about the sport when I was younger, and what the future of hockey might look like.
I thought the blog would be a way for me to explore that and talk about that.
But then I realised there was nothing in the world that had been written about the thought that way before.
The thought has never been discussed.
So that led to me thinking about how to write something that could be accessible to the masses, and that was when the thought process came about.
The first thought was to get the hashtag going.
Then I thought, “This could work, I can write a post and people will like it.
I’ll be a good marketing asset, I’ll have a good following and I’ll get more traffic than my other posts.”
And then I decided, “Yeah, I could just go ahead and write something.
I think I can.”
And so I did.
The next thought was that I needed to write it for a reason.
It has to be a positive piece of writing.
The second thought was, “Why not?”
And then the third was, ‘Well, it’s fun.’
So the next thing I knew, it was done.
I wrote it in November and December last year.
It went live in February.
And in a way, that is the ultimate proof that it worked.
The blog is now a great example of the power of social media.
The fact that people can see that it exists, they can read it, and they can comment on it, makes it feel like real life.
It makes it that much more real to me.
When you are in a position to speak out, and speak out with authority, you have to think in those terms.
So the best thing you can do is be brave.
I love the way the blog got out there.
It took off so quickly.
I have to say that it was a very stressful time for me because of the media frenzy.
But I had so much fun writing it.
When I was first getting the word out, I knew that this was the first step in making this blog a thing.
I knew I had a story to tell, and it was only going to get bigger.
And so, to me, that has been one of the greatest moments of my career.
So what have I learned from the blog?
Firstly, I’ve realised that I am not the only person who believes in the idea of the thought.
It is true that there are some people out there who think they are smarter than everyone else, but the truth is that there is a very large amount of truth in the belief that we are the only ones who can really make any change in the game.
So when I talk about the thoughts that I have, it really does come across as, “If only I could have done it myself.”
And I’ve learned that when you are a passionate fan of the game, you can find the right people, and you can be successful.
Secondly, the thoughts I have are a reflection of what I see the game as being